Value-Driven Strategy: Turning Purpose Into Growth
About this Module
This module synthesizes concepts from modules one to four into a single objective—turning a compelling value promise into an organization‑wide strategy that drives profitable growth. While previous modules concentrate on creating and delivering value to target customers, this capstone module demonstrates how to embed that promise across planning processes, cross-functional execution, and a personal leadership toolkit.
Explore Our Online Certificate Program Offering
Marketing Certificate
Ideal for professionals across industries, this certificate covers essential marketing skills, including consumer behavior, digital strategy, and brand management. It helps professionals explore how organizations create, communicate, and sustain customer value through thoughtful strategy and execution. Modules are designed to help learners build customer insights and support organizational growth.
- Length: 5 online modules (5–6 hours each)
- Format: Fully online, asynchronous, and self-paced to support flexible learning
- Skills Gained: Strategic thinking, market insight, brand positioning, digital engagement
- Recognition: Shareable digital badges earned per module; full certificate awarded upon completion
Faculty lead: Roberto Bello
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