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Creating Customer Value

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About this Module

This module introduces you to key marketing concepts including customer behavior, brand meaning, brand positioning, brand management, and marketing analytics. You will learn how marketers use these insights to create customer value and how marketing information informs a wide range of business activities and strategic decisions.

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Marketing Certificate

Ideal for professionals across industries, this certificate covers essential marketing skills, including consumer behavior, digital strategy, and brand management. It helps professionals explore how organizations create, communicate, and sustain customer value through thoughtful strategy and execution. Modules are designed to help learners build customer insights and support organizational growth.

  • Length: 5 online modules (5–6 hours each)
  • Format: Fully online, asynchronous, and self-paced to support flexible learning
  • Skills Gained: Strategic thinking, market insight, brand positioning, digital engagement
  • Recognition: Shareable digital badges earned per module; full certificate awarded upon completion

Faculty lead: Roberto Bello

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