Certificate Program: Marketing

This certification equips professionals with the tools to make customer-driven decisions that move the business forward. Designed for learners with no prior marketing experience, the program emphasizes how to uncover what customers need, communicate effectively across teams, and position offerings to stand out in competitive markets.

Pricing: $1,990

Enroll Now

Understand what customers value and how to deliver it.

Across five modules, learners will explore customer insights, branding, strategic messaging, pricing, and real-world applications of the marketing mix. By the end, they’ll have a practical understanding of how marketing supports business strategy and how to speak the language of customer value—essential for anyone involved in product, service, or sales decisions.

At the Carson College of Business, we’ve designed a set of fully online, non-degree certificate programs to help employers grow talent from within. These offerings reflect our land-grant mission: to provide practical education that makes an immediate difference in real communities and workplaces. Whether your team needs to deepen their business fluency or expand into new areas, these flexible programs support learning that’s both personal and purposeful.

Modules in this Certificate

Why Carson College of Business

The Carson College of Business has been delivering accessible, high-quality business education online since the 1990s. As a nationally ranked institution, among the top 15% of “Best Online Programs: MBA Programs” (U.S. News & World Report, 2025), we bring both academic credibility and regional insight to every partnership.

30+ years of experience in online business education
Programs designed and taught by respected faculty
Flexible, modular format that fits into existing  learning and development strategies
Customized programs that reflect employers’ goals and priorities
Clear skill-building outcomes backed by real-world application

Explore Our Other Online Certificate Program Offerings

Accounting Certificate

Designed for professionals seeking to interpret financial data and understand how it informs business decisions. This certificate covers accounting fundamentals such as financial statements, internal controls, and capital budgeting. Learners will also explore topics like fraud detection, inventory management, and depreciation through real-world examples.

Length: Five online modules (five to six hours each)

Format: Fully online, asynchronous, and self-paced

Skills Gained: Analytical thinking, cost analysis, budgeting, fraud detection, short- and long-term financial decision-making

Recognition: Shareable digital badges earned per module; full certificate awarded upon completion

Faculty lead: Joe Cho

Finance Certificate

This certificate prepares professionals to evaluate financial health, assess risk, and make informed investment decisions. It blends core financial concepts, such as the time value of money and ratio analysis, with applied tools like net present value modeling and working capital management. Ideal for anyone who contributes to budgeting, planning, or strategic growth.

Length: Five online modules (five to six hours each)

Format: Fully online, asynchronous, and self-paced to support flexible learning

Skills Gained: Risk evaluation, net present value modeling, ROI assessment, financial planning

Recognition: Shareable digital badges earned per module; full certificate awarded upon completion

Faculty lead: DJ Fairhurst

Management Certificate

Focused on practical leadership, this certificate helps professionals lead inclusive teams, communicate effectively, and navigate real-world challenges such as conflict and change. Learners explore how to foster trust, run effective meetings, and make ethical decisions, equipping them to contribute as thoughtful and capable leaders.

Length: Five online modules (five to six hours each)

Format: Fully online, asynchronous, and self-paced to support flexible learning

Skills Gained: Leading with empathy, facilitating collaboration, making sound and ethical management decisions

Recognition: Shareable digital badges earned per module; full certificate awarded upon completion

Faculty lead: Tom Tripp

Marketing Certificate

Ideal for professionals across industries, this certificate covers essential marketing skills, including consumer behavior, digital strategy, and brand management. It helps professionals explore how organizations create, communicate, and sustain customer value through thoughtful strategy and execution. Modules are designed to help learners build customer insights and support organizational growth.

Length: Five online modules (five to six hours each)

Format: Fully online, asynchronous, and self-paced to support flexible learning

Skills Gained: Strategic thinking, market insight, brand positioning, digital engagement

Recognition: Shareable digital badges earned per module; full certificate awarded upon completion

Faculty lead: Roberto Bello