Skip to main content

Sales and Marketing

About this Module

This module explores the dynamic role of sales and marketing in senior living—where hospitality meets healthcare. Learners will examine how to balance empathy and strategy to build trust with prospective residents and families while sustaining community occupancy. Topics include market segmentation, effective marketing and outreach, and strategic selling from connection to commitment. By the end, participants will be able to identify key performance indicators and apply proven techniques to drive census growth and long-term success.

Overview

Modality

Online

Format

Asynchronous

Pricing

$495.00

Explore Business of Aging Program Offerings


A caregiver and a WSU representative seated at a table.

Business of Aging – Basic Certificate

The Basic Certificate includes 4 required modules and 4 electives for $3,195—a bundled price that saves you 20% compared to purchasing the modules individually. Plus, you’ll receive the optional Career Opportunities module at no additional cost.

Length: Nine modules


Format: Fully online, asynchronous, and self-paced

Granger Cobb Institute for the Business of Aging

Business of Aging – Career Transition

Micro‑Credential Certificates combine 4 required modules and 1 elective for $2,195—a bundled price that saves you 10% compared to buying each module separately. See each of the available Micro-Credential Certificate options and the required modules they include.

Length: Five modules


Format: Fully online, asynchronous, and self-paced

Granger Cobb Institute for the Business of Aging

Business of Aging – Leadership Readiness

Micro‑Credential Certificates combine 4 required modules and 1 elective for $2,195—a bundled price that saves you 10% compared to buying each module separately. See each of the available Micro-Credential Certificate options and the required modules they include.

Length: Five modules


Format: Fully online, asynchronous, and self-paced

Granger Cobb Institute for the Business of Aging

Business of Aging – Operations Management

Micro‑Credential Certificates combine 4 required modules and 1 elective for $2,195—a bundled price that saves you 10% compared to buying each module separately. See each of the available Micro-Credential Certificate options and the required modules they include.

Length: Five modules


Format: Fully online, asynchronous, and self-paced

Granger Cobb Institute for the Business of Aging

Business of Aging – Premium Certificate

The Premium Certificate gives you access to all modules for $4,895—a bundled price that saves you 25% compared to buying each module separately. This includes the optional Career Opportunities module for free.

Length: Fourteen modules


Format: Fully online, asynchronous, and self-paced

Granger Cobb Institute for the Business of Aging

Business of Aging – Sales Essentials

Micro‑Credential Certificates combine 4 required modules and 1 elective for $2,195—a bundled price that saves you 10% compared to buying each module separately. See each of the available Micro-Credential Certificate options and the required modules they include.

Length: Five modules


Format: Fully online, asynchronous, and self-paced

Granger Cobb Institute for the Business of Aging

Business of Aging – Basic Certificate

The Basic Certificate includes 4 required modules and 4 electives for $3,195—a bundled price that saves you 20% compared to purchasing the modules individually. Plus, you’ll receive the optional Career Opportunities module at no additional cost.

Length: Nine modules


Format: Fully online, asynchronous, and self-paced

A caregiver and a WSU representative seated at a table.
Explore Certificate

Business of Aging – Career Transition

Micro‑Credential Certificates combine 4 required modules and 1 elective for $2,195—a bundled price that saves you 10% compared to buying each module separately. See each of the available Micro-Credential Certificate options and the required modules they include.

Length: Five modules


Format: Fully online, asynchronous, and self-paced

Granger Cobb Institute for the Business of Aging

Explore Certificate

Business of Aging – Leadership Readiness

Micro‑Credential Certificates combine 4 required modules and 1 elective for $2,195—a bundled price that saves you 10% compared to buying each module separately. See each of the available Micro-Credential Certificate options and the required modules they include.

Length: Five modules


Format: Fully online, asynchronous, and self-paced

Granger Cobb Institute for the Business of Aging

Explore Certificate

Business of Aging – Operations Management

Micro‑Credential Certificates combine 4 required modules and 1 elective for $2,195—a bundled price that saves you 10% compared to buying each module separately. See each of the available Micro-Credential Certificate options and the required modules they include.

Length: Five modules


Format: Fully online, asynchronous, and self-paced

Granger Cobb Institute for the Business of Aging

Explore Certificate

Business of Aging – Premium Certificate

The Premium Certificate gives you access to all modules for $4,895—a bundled price that saves you 25% compared to buying each module separately. This includes the optional Career Opportunities module for free.

Length: Fourteen modules


Format: Fully online, asynchronous, and self-paced

Granger Cobb Institute for the Business of Aging

Explore Certificate

Business of Aging – Sales Essentials

Micro‑Credential Certificates combine 4 required modules and 1 elective for $2,195—a bundled price that saves you 10% compared to buying each module separately. See each of the available Micro-Credential Certificate options and the required modules they include.

Length: Five modules


Format: Fully online, asynchronous, and self-paced

Granger Cobb Institute for the Business of Aging

Explore Certificate

Related Courses