BOA 106: Sales and Marketing

About this Module

This module explores the dynamic role of sales and marketing in senior living—where hospitality meets healthcare. Learners will examine how to balance empathy and strategy to build trust with prospective residents and families while sustaining community occupancy. Topics include market segmentation, effective marketing and outreach, and strategic selling from connection to commitment. By the end, participants will be able to identify key performance indicators and apply proven techniques to drive census growth and long-term success.